SEO SERVICES

Search engine optimization or SEO is the practice of tuning web pages/properties for maximum relevancy to affect an increasingly (and consistently) higher ranking from search results. There is no single technical approach, SEO is the aggregate set of industry accepted and proven techniques.

To be competitive these days, you will need a powerful online presence which is optimized to rank better than your competition on the major search properties including Google, Yahoo, and MSN. Hypegen can provide the vital industry knowledge to take your business there.

Be found! From bird houses to bridal gowns, real estate to software; any product or service can be optimized for vastly greater visibility.

FUNDAMENTALS

A holistic approach is best! When representing our clients to the major search engine properties we consider the whole picture. There are two distinct sources for algorithm scoring metrics. You can think of them as buckets used to determine relevancy scores.

First is on-page (content) optimization which represents 55% of the algorithm score. This includes development and refinement of meta tags, keyword density (not keyword spamming), and content volume through comprehensive and continually increased site content (or copy).

Next is off-page optimization which is generally associated with inbound links. Off-page represents 45% of the algorithm score. A useful analogy is that inbound links from other web sites (which are considered relevant) to your site are similar to votes which the search engines use to determine relevancy and a higher rank. The more votes which the search engines find as relevant the better.

Hypegen can implement an SEO campaign designed to generate the relevant traffic needed for optimal goal click conversion. Put us to work promoting your site and generating natural sales leads through our organic SEO methods.

Some of our professional SEO services include:

• SEO disposition report (a report card for your site)
• Meta tag auditing/rewriting
• Global linking report (internal & external)
• Industry and competitor research
• Keyword/Key term research
• Dynamic site auditing (if applicable)
• Content creation services (SEO copy writing)